Lush has launched a new collection inspired by The Body Shop’s best-selling products.
The collection is a “fresh take on The Body Shop’s greatest hits” and reformulates more than a dozen of the vegan beauty chain’s top sellers across hair, body, and skincare.
Lush founder Mark Constantine started his career as a supplier to The Body Shop, which collapsed into administration earlier this year, and worked with founder Anita Roddick on several of the formulations which went on to become the brand’s best-sellers products.
The retailer said: “When news broke that The Body Shop had entered into administration after another change of hands, it stirred up all kinds of feelings for the Lush co-founders. While the working relationship was over several companies ago, the two businesses shared history, and often even ingredient suppliers.
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“Those who still remember making creams for Anita in Mark and [wife] Mo’s shed wanted to revisit those earlier formulas: the ones that got away. The Lush Version is a fresh take on old friends and Body Shop classics: a tribute to the hippy path we forged decades ago when Anita gave our very first formulas a chance.”
The Lush Version, which is now available online and will be stocked in larger stores from November, includes an updated take on The Body Shop’s ginger shampoo, banana conditioner, hemp hand cream, and cocoa body butter among others.
Its launch coincides with The Body Shop’s new owner Aurea, an investment company led by Mike Jatania, announcing the chain has been rescued out of administration earlier this month.
The vegan beauty retailer is being led by former Molton Brown CEO Charles Denton and now trades from 133 stores, 65 less than it had pre-administration.
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